1. What is the definition of bounce rate in SEO?
No SEO Interview Questions and Answers guide would be complete without this question. Bounce rate refers to the proportion of website visitors who depart the landing page without viewing any other pages or taking action.
Bounce rate is defined as single-page visits divided by all sessions, or the proportion of all sessions on your site in which people saw just one page and sent only one request to the Analytics server, according to Google.
To reduce bounce rates, boost page engagement (through internal links, CTAs, etc. ), improve page performance, and provide consistent user interaction, among other things.
2. What is robots.txt?
It’s a text file called robots.txt. It’s everything done via this file. It addresses search engine crawlers how to index and cache a website, a webpage or directory’s file, as well as a domain.
3. What is Robot’s Meta Tag?
With directives like FOLLOW, NOFOLLOW, INDEX, and NOINDEX, the Robots Meta Tag directs search engines to handle the page.
4. What is an HTML Sitemap?
HTML sitemap is a new website that allows people to view a list of pages structured to understand and traverse the site quickly. An HTML sitemap isn’t essential if your website has a few user-accessible sites. HTML sitemaps are very beneficial if you have a large website.
5. Explain LSI
LSI Keywords are semantically linked to the principal term used by visitors in search engines.
When we use LSI keywords to improve a page, the keyword relevance will rise. LSI allows you to optimize keywords on a web page without worrying about keyword stuffing. Google’s algorithm uses LSI keywords to determine the relevance of a search phrase. It aids search engines in deciphering the semantic structure of keywords and extracting the meaning of the text to provide the best SERP results.
6. What method do you use to redirect a page?
In general, 301, 302, and Meta Refresh are the three most widely used redirects.
301, “Moved Permanently”—recommended for SEO
302, “Found” or “Moved Temporarily.”
7. What are rich snippets?
Rich snippets are the featured text that appears at the top of the organic search results, in a box, and sometimes with an image. Webmasters can use structured data to mark up content so that search engines can easily identify the type of content and deliver it as a rich snippet. Rich snippets are not part of SEO, but if used, they can deliver better results on the SERPs.
8. What is Google’s preferred method of configuring a mobile site?
Google likes responsive web design when it comes to mobile websites.
9. How has Hummingbird changed the landscape of search?
Released in 2013, Hummingbird has helped to make search contextual, moving us away from the strict adherence to keywords toward understanding a searcher’s intent.
10. What are accelerated mobile pages (AMP)?
Accelerated Mobile Pages (AMP) is an open-source initiative that aims to boost the performance of mobile web pages. Twitter and Google were the driving forces behind the initiative. The technology underpinning AMP allows for lighter, faster-loading websites for smartphone and tablet users.
11. How do you stay up-to-date on the near-constant search algorithm changes?
You’ll want to answer this question based on the sources that you rely on for up-to-date SEO and Google news.
12. Explain Googlebot
To index and update a webpage Google uses the Googlebot (Web Spider). Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
13. What is Cross-linking? What is the function of Crosslinking?
- Cross-linking is the process of linking one site to another site.
- It provides users with reference sites that contain the content related to the search.
- The 2 websites cross-linking do not be owned by the same person.
- In other words, cross-linking is a barter wherein I link to you, and you link to me.
- It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to site A. In a 3-way link, site A links to site B, site B links to site C and site C links to site A.
14. What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing your website for search. In this technique, different content will be shown to the search engine crawler than what is presented to the end users.
15. What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
16. What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url. It is a permanent redirect, and it is also useful in directing link juice to new url from old url.