Top 15 Google Adwords/PPC (Pay Per Click) Interview Questions and Answers in 2024

1. What is the actual cost per click?

The actual cost per click (CPC) for advertisers is determined at auction and is not visible, but maybe less than your maximum CPC bid. This is because you only pay what’s required to beat the ad rank of the nearest competitor below you. The equation for determining CPC looks something like this: CPC = (Ad rank to beat / Quality score) + $0.01. However, the average CPC can be seen.

2. Is PPC only appropriate for big brands?

No, businesses of any size can utilize the benefits of PPC. The most important aspect of a PPC campaign is to find the right keywords that are relevant and targeted.

3. What are Invalid Clicks, and how does Google determine them?

An invalid click is one determined to be fake, unintentional, or caused by some malware. Google uses some sophisticated mechanisms and algorithms to determine such invalid clicks from any user account.

4. What is a Converted Click?

Converted clicks have simply clicked that resulted in conversions. Google AdWords no longer track them.

5. What are Search Terms?

The exact words that trigger your ads are called search terms.

6. How is the Return on Ad Spend (ROAS) calculated?

ROAS is calculated by sales/spend.

7. What is the Impression Share Metric?

Impression share equals impressions divided by the total eligible impressions (an impression is counted each time your ad is shown). Various factors are used to estimate impressions, including quality, approval, status, etc. The data is accessible to ad groups, campaigns, and product groups, for example, and can help you determine if it’s viable to increase your budget to reach more people.

8. What is the character limit of a destination URL?

A destination URL can have a maximum of 1024 characters.

9. What does click-through rate (CTR) mean, and how is it determined?

In advertising terms, CTR is the percentage of people who click on your ad after seeing it. The number of impressions divided by the number of clicks is used to compute it. A website’s click-through rate is calculated by dividing the total number of visitors who saw an ad by the number of people who clicked on it.

10. What does On-Schedule Indicator (OSI) mean?

This is the percentage of impressions booked that the campaign is expected to deliver. The on-schedule indicator (OSI) is a more precise measurement of delivery status for networks that are set up to pace based on predicted traffic. However, before making any adjustments to a line item’s delivery schedule, it is imperative that the schedule’s forecast be consulted.

11. What are the most vital KPIs for success measurement?

Remarketing has its own set of KPIs to monitor, just like any other marketing campaign. eCPM, click-through rate (CTR), cost per click (CPC), and return on investment (ROI) are some examples (ROI). Get clear on your aim and the KPIs that best reflect it before you begin your project.

12. What are targeting options available in Display network ads?

 The targeting options available in display network ads are as follows;

  • Remarketing.
  • Demographics.
  • Interests and topics.
  • Placements.
  • Auto & Manual.

13. What is PLA?

PLA stands for Product Listing Ads (PLA). This is also a kind of ad strategy, used to advertise products ads on Google search and on other Google partners. This campaign is also known as shopping campaign, which is mostly used by E-commerce websites organic and PPC separately.

14. What is the On-Schedule Indicator (OSI)?

This is the percent likelihood the campaign will deliver all impressions booked.

15. How can I get more campaign impressions on my Amazon Sponsored Product campaigns?

On Amazon, increasing your number of keywords and the number of products in your ad campaign may have an effect, as well as increasing your budget.

16. Which match type will be most effective for my Sponsored Product campaign?

Similar to AdWords, Amazon offers exact match, phrase match and broad match.

case studies

See More Case Studies

Contact us

Partner with Us for Comprehensive IT

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a discovery and consulting meting 


We prepare a proposal 

Schedule a Free Consultation